The good news about Instagram bios is that you can change them as often as you like so feel free to add something seasonal, switch up your promotional messaging in line with whatever is going on with your businesses, draw attention to something happening on a certain date, or share the current news from your life or work. Your Instagram bio has a place of prominence on your Instagram profile and is therefore a great place to add CTAs in order to direct traffic or request an action from your audience. Got more than one resource you want to link to? Many creators and brands use websites such as Linktree to create a landing page that can feature multiple URLs of your choosing. “Link in bio” refers to the section of your Instagram profile where you can add your website as a clickable link from your profile. You may also wish to link to other Instagram profiles that you are affiliated with by including the handles of brands you wish to spotlight. Your Instagram bio is a great place to link to other sources such as your website, or any other place you wish to send traffic. Many people use emojis to take up fewer characters, like using the pin-drop emoji to signify location, or a briefcase to signify their profession. Bullet points are a great way to help people understand key information about you quicker, while emojis can add a visual component to some otherwise plain copy. Emojis and bullets can make your Instagram bio easier to skim, read, and digest. Using Instagram bio emojis and bullet pointsĮmojis and bullet points are common and a recommended addition for any Instagram bio that needs to include more than a few sentences. Using quotes and slogans can be a succinct way to show somebody new to your page who you are, and what you care about. Alternatively, and especially if you are a business, using your slogan in your Instagram bio is a great way to summarize who you are and what your brand is about, which is exactly what an Instagram bio should be all about. Use this opportunity to pick a quote that speaks to you whether they’re lyrics from a song, a quote from your favorite movie, or a motivational quote that inspires you. If you’re looking for creative Instagram bio ideas, making use of quotes in your Instagram bio is a popular route to take. Whether it’s coffee, dogs, or collecting coins, don’t be afraid to express it in your Instagram bio and give people a taste of what they can expect from your page. Using humor in your Instagram bio can make you seem more down-to-earth, relatable, and enjoyable to follow, and it’s not just for personal profiles businesses can benefit from using a little humor in their bio, as long as it’s in line with their branding and tone of voice.Īdding a joke or showing some personality in your bio can be a great way for your audience to get to know who you are at the core. What to put in an Instagram bioĬool Instagram bios include humor and personality Many profiles that include a few points of information make use of emojis or bullet points to keep things clear and easy to skim, but more on that later. If you’re a personal profile or a creator, you might choose to use humor in your Instagram bio, or just keep things simple by explaining who you are, where you work, and what you like. Including CTAs, buttons, contact information, your website, your location, and a hashtag for your audience to use are all great Instagram bio ideas. In fact, your Instagram bio can be used to exclusively promote something specific such as a new video or a product launch.įurther reading: 7 types of short Instagram captions to grab your followers’ attentionĪ good Instagram bio should at least be easy to read, not too long, and informative, especially if you’re a brand. If you’re looking to monetize your social media following, your Instagram bio can also be used to contribute to this goal by including CTAs or links to other websites. Instagram bios can also be used to illustrate what one might expect from your profile (e.g., coffee tips, cats, and pictures of New York) or show off your sense of humor, which will no doubt show up in your content too. If you’re a business or social media influencer, having a bio (and a complete profile in general) will make you look more legitimate and trustworthy. Why is an Instagram bio importantĪn Instagram bio, if crafted wisely, can be a big factor in upping your follower counts. Essentially a description for Instagram, your Instagram bio is one of the first things people will see when they visit your profile so it’s important to get it right and feature something that feels authentically you. Your Instagram bio is a space that lives on your Instagram profile that can be used to explain who you are, what you like, what you do, and why people should follow you.
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