![]() ![]() Registering a trademark entitles the owner to exclusive rights to use the name in connection with the class of goods or services for which the name is registered, and and makes it clear who the owner of the name actually is-all on a national level. ![]() Furthermore, filing a federal trademark infringement suit if someone does steal or misuse a name becomes possible only if a business has registered a trademark. Use of a business name automatically provides some trademark protection, but usually only if a business can provide documentation that it was the first business to use the name in the specific industry (also called a class.) These common law provisions generally only extend to the local geographic area in which the name is used. Filing fees are nonrefundable if your application is denied. Applying for a trademark doesn’t guarantee you’ll get one–trademark applications go through a thorough review process. Fees associated with the basic application can run as low as $250, but total out-of-pocket costs may be much higher, especially if the trademark is across several classes (more on that later) and if a lawyer is involved.Īlthough the trademark application paperwork is relatively straightforward, it’s important to take your time and do your research. The trademark application process can be completed in four simple steps, but the entire approval process may take six or more months. Patent and Trademark Office (USPTO) defines a trademark as ”a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of the others.” Trademarks offer name protections for businesses and registering a trademark is the way to ensure these protections can be documented and enforced. On ZenBusiness' Website What Is a Trademark? ![]()
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